Thursday, September 29, 2005

The HobNob

The HobNob achieved one of those rare feats for new products by being simultaneously new and yet familiar, as if we were merely being reintroduced after an unexplained absence... The cheerful orange pack, the strap line 'One nibble and you're nobbled' and, of course, the name all helped to place the biscuit comfortably on the stage of UK biscuits. The name begged not to be taken seriously, and told us that this was a biscuit for the honest masses, at the time of the rise of the yuppie in Britain under Margaret Thatcher.
Not glamorous but with or without chocolate, these are one of the classic cookies around.

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