Tuesday, September 16, 2008

Amazing Taste Seasonings Live Up to Their Name

Ignore the fact that the packaging is not "upscale."

Ignore the fact that their promotional materials say things like, "Amazing Taste packets cost only $0.99 and season 2-4 lbs. of protein." (Protein? Mmmm, now that sounds appetizing.)

Just focus on the name. Amazing Taste. It is actually accurate.

I was surprised to receive a generous sampling of seasonings after agreeing to try their products. They have a wide variety which go from specific meats like Beef to specific dishes like Chili to a trendy spice combination like Malibu.

I examined the ingredients of several packets before trying them and puzzled over the inclusion of wheat flour, rice flour, tapioca starch, and such like. Suddenly the light dawned. These were there to enhance browning or texture, just as I would do when first sprinkling seasoning and then dredging in flour before browning. I saw nothing that was "code" for MSG or hidden salt. Reassured, I proceeded.

Looking around the internet, I see that I was not the only one looking at ingredients. Simple Daily Recipes went a step further when trying these out.
Before I even opened them, I had my friend Kim, a licensed dietitian, take a look at them. She was very impressed with the list of healthy ingredients used in the seasonings.
After I tried out the seasoning for chicken I was both surprised and impressed. I rubbed some of the seasoning into chicken breasts and then browned them in a little olive oil. The result was an attractively browned, tasty but subtly flavored chicken breast.

A very good beginning.

I had chuckled at the Fajita seasoning packets ... I mean we are in Texas after all ... but then thought I'd give it the acid test. I rubbed it generously over more chicken breasts, Tom grilled them, and ... we pronounced them good, very good. Again, there was a subtle flavor. Nothing obvious, but just enough to enhance the flavor of the meat and make it meld harmoniously with the other ingredients we were popping into flour tortillas.

As a side note, Tom was grilling other, unflavored chicken breasts that I was going to use later in the week. He said that he was wondering why the fajita chicken was browning so beautifully while the other pieces were pallid and uncooked looking. Just a little thing called Amazing Taste, I believe.

Again we were quite impressed.

The Steak House and Pork seasonings are not quite as subtle, but they surely are savory and delicious. When you want a stronger pop of flavor, they filled the bill but without leaving any chemical aftertaste or adding too much salt.

These are winners. When they run out, I'll be picking up more, perhaps in their handy shakers.

Check out locations or buy Amazing Taste here.

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