Tuesday Greens

One of the most astute things we ever heard said about food, southern or otherwise, was offered at the Southern Foodways Symposium in Oxford, Mississippi. The late Bill Williams, a cofounder of Glory Foods (the southern-style canned goods company he helped build into a multimillion-dollar business), said that when he launched the company with seasoned collard greens in a can, a friend told him he'd never succeed. No one would buy canned greens, the friend said, because they'd be comparing them to the greens they cook on Sundays, when they have the time to slow-simmer them with a smoked hog jow. "I'm not selling Sunday greens," Williams replied. "I'm selling Tuesday greens."

The Lee Bros. Southern Cookbook by Matt and Ted Lee

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