The fact that the viewership on the blogs is far below what's needed to earn a living is fine with these writers, who say there are ample other rewards for their efforts. Cathy Irish of Maryland, who in November -- after three years, 45 pounds of butter and a pint of vanilla extract -- finished baking everything in "Maida Heatter's Cookies," says she came away from the experience with many new friends, including several with whom she has since visited in real life.The Wall Street Journal is catching up with bloggers who pick a cookbook and cook straight through. (Via Slashfood.) The most famous example of this is the Julie/Julia project where Julie Powell cooked straight through Mastering the Art of French Cooking and journaled the results on her blog. Unexpected results were a book deal and a movie. As seen above, most bloggers understand just what blogging is going to get you and so they have a good time without expecting a big pay off.
Kind of a fun overview article of various people who have chosen books to cook through. I found it a valuable resource for a few new blogs as well, having only come across about half of the ones they mentioned.
The links to bloggers with a brief synopsis is here